Today's Market News:

How to Jump-Start a Content Marketing Strategy

Showcasing your industry knowledge by writing educational and sometimes tangential content is one of many ways to boost your website traffic. Content Marketing requires you to go beyond the property pictures or rate discussions and provide guidance on the many burning questions your prospects may have about home buying. Not sure where to start? Write a list of the top 10 questions you receive from buyers or problems they often face. Create the content with each in mind, then add it to your website for easy access.¹

Why Email Marketing is Still Effective

Did you know that there are more email users than Facebook and Twitter users combined? According to research, email marketing is consistently the highest performing content type for securing and nurturing leads. It's free, and the average phone user checks their email over 1,500 times a week.²

Deepen Relationships in the Community Through Service

Finding ways to give back to your community is a great way to learn more about the neighborhoods in which you do business, increase your credibility, and expand your network. Consider partnering with a local non-profit to see how they have improved residents' quality of life and determine how you can assist. Another option is to organize a school supply drive in partnership with one of the local schools. Ultimately, the best way to determine how to serve your community is to evaluate a need that is also in line with your skill set and interests, then determine ways you can help.³

How COVID-19 Impacted the Mortgage Process

When you think of the mortgage industry, technological innovation doesn't typically spring to mind. However, COVID-19 restrictions prompted a mass adoption of technology that was once considered ancillary. Consider the implementation of e-closings, remote online notary services, virtual home tours, and more. Despite these advancements, the pandemic has still managed to cause some delays in other areas like underwriting and closing.⁴

How to Turn Reluctant Real Estate Window Shoppers into Committed Buyers.

The red-hot seller's market is making some would-be buyers indecisive about making a move. The Forbes Real Estate Council recently offered advice on how to nudge them in the right direction. One tip is to understand the motivation behind the potential move and the impact of staying put. Others include highlighting the benefits of buying now and providing insider knowledge about specific neighborhoods and properties.⁵

Sources: ¹aceableagent.com, ²dandelionmarketing.com, ³ahs.com, ⁴foxbusiness.com, ⁵forbes.com