The Hardest-Working Emails Have the Best Subject Lines
The next time you log into your business email, don't open any of them. Instead, look at the subject lines for each before you click on one. Which ones make you want to open them? This is what you should be shooting for when you're writing sales emails.
Many emails are never read because the subject line wasn't compelling enough. Keep these tips in mind to boost your open rates:
- Use actionable language. Incorporating a verb, such as "take," "download," "reserve," "ask," or "buy," invites interaction and suggests that the email content is worth exploring.
- Get personal if possible. This tends to bump up open rates when compared to subject lines that aren't personalized. It creates a sense of relevance and connection for recipients.
- Prioritize clarity before wit. Be sure that each subject line is clear first, and catchy second.
- Use AI for inspiration. Type in a prompt that tells the AI chatbot what your email is talking about before asking for help with subject lines. Even if you don't see exactly what you want, this type of brainstorming can be helpful.
How To Get Your First 1,000 Social Media Followers
If you're new to real estate or revamping your social media presence, you'll want to build your online audience of followers and "likes" as quickly as possible. Here's a step-by-step guide to keep it simple for you.
Before you begin
1. Create a business bio that clearly explains what you do, and how you can help site visitors. This is because many who watch and like your social media postings will want to check out your profile and see what you can do for them.
2. Define your niche. If you specialize in first-time buyers, investors, or luxury properties, get ready to post about these.
3. Create a posting schedule. All social networks require consistently fresh content. If you don't feel you can do this, consider finding (or hiring) someone who can assist you.
After you're online
Since every major social media site has its own vibe, you'll want to know the ideal type of posts to upload, and how often to do so. Here's a guide to each site.
Facebook suggests at least one post a day, although two are better. Video posts are the most popular, and this site's users enjoy a community-driven approach. Creating a Facebook Group that residents of your territory will want to join is another way to create interest.
Instagram performs the best when you post two Instagram Stories daily, plus one or two in-feed posts daily. Instagram Reels get the most engagement.
TikTok recommends that you post one to four videos a day. Keep in mind that the TikTok algorithm works like a search engine. People go to it to search for specific queries. It's helpful to post about your niche in detail, as you can become a thought leader on the topic.
X (formerly Twitter) also encourages daily posting, although you can create a mix of video and text posts.2
Max Out Your Marketing In 2025
If you've been seeing Halloween candy for sale two months before Halloween, you're not alone. Many retailers have discovered that the earlier they promote a holiday, the more they'll earn from holiday-related products.
When you check out Reddit's new 2025 Marketing Guide, you can do much more than plan holiday marketing campaigns in advance. This Guide includes added events that get plenty of press, such as sports, entertainment and cultural events. If one or more will take place in your sales territory, even better!
The 2025 Marketing Guide will remind you of sporting events like March Madness, the NFL and NHL seasons, and even Wimbledon tennis. Other events like the Academy Awards, Comic-Con and the Met Gala have their own mentions.
You can check out this infographic by clicking here, or you can request your own copy of this infographic by contacting your Reddit sales partner.3
New Construction Orders for Suburban Homes Are Rising
While many areas saw a surge in new multi-family homes during the first year of the COVID pandemic, the lead has been retaken by single-family homes. These exhibited strong growth according to the Home Building Geography Index (HBGI) recently published by National Association of Home Builders (NAHB) for the second quarter of 2024.
The HBGI is a quarterly measurement of building conditions across the country. It incorporates county-level information about single- and multi-family permits to gauge housing construction growth in various urban and rural areas.
During the second quarter of this year, large metro core counties (primarily suburban areas) had the highest growth rate at 17.6%. Micro areas had the smallest growth rate, posting a 3.4% gain.
Breaking down the nation's seven metro and county areas, the second quarter HBGI shows the following market shares for single-family home building:
- 16.1% in large metro core counties
- 25.0% in large metro suburban counties
- 9.4% in large metro outlying counties
- 28.9% in small metro core counties
- 9.9% in small metro outlying areas
- 6.4% in micro counties
- 4.3% in non-metro/micro counties
Should You Consider an Open Plan Office?
An open plan office can be more economical, because you can fit more people in less space. They also keep utility bills lower as it's cheaper to heat, cool and light one large room than individual offices. Open plan offices also make it easier for agents to discuss business matters.
Unfortunately, not everyone can make a phone call or negotiate a sale within an open office. This is when adding a quiet area can solve problems while saving money, especially for offices in areas where home sales have been slow. However, you can have peace and quiet for just over $5,000 when you install an office "privacy pod".
Inspired by open plan office staff who considered installing a phone booth to drown out louder colleagues, these are often called "smart pods" and "phone booths".
You can check out sizes and styles at these manufacturers' web sites:
Framery Acoustics
Room
Pillar Booth
Most are made for one or two occupants, although meeting pods for up to six people are available.5
Sources: 1blog.hubspot.com, 2buffer.com, 3socialmediatoday.com, 4nahb.org, 5theamericangenius.com
Recent Comments