Thanksgiving Greetings and Gratitude
Whether you're planning a family meal or a casual Friendsgiving, let's both take the time to think about the relationships that we're genuinely thankful for. May your Thanksgiving holiday include warmth, laughter and time spent with the family members and friends who are most special to you.
Posting Tips for the LinkedIn Algorithm
If you've ever noticed why some LinkedIn members are always showing up in your initial feed, chances are they've figured out how the site's feed algorithm works. In other words, they know which types of posts LinkedIn likes the most.
In addition, LinkedIn has made a major effort to reduce personal posts with no professional relevance, as the numbers of these exploded post-pandemic and had a negative effect at times.
If you would like to increase your LinkedIn popularity, here are some strategies to keep in mind.
- Focus on creating posts that share your professional expertise and insights. Posts that feature pros sharing their business knowledge often make it to the top.
- Posting video helps, too. Total video viewership is up 36% year-over-year.
- Originality is often rewarded, so if you have new solutions to business challenges, share them.
Single-Family Homes Shrinking Slightly
When remote work became popular in 2020 and 2021, many builders responded by adding more square footage to their blueprints. Lower interest rates also contributed to buyers' preference for larger homes. But as interest rates increased and housing affordability disappeared, the demand for smaller homes is back.
According to recent data from the Census Quarterly Starts and Completions, median single-family square floor area was 2,158 square feet, just off the lowest reading since the second half of 2009. Average (mean) square footage for new single-family homes registered at 2,348 square feet.
The average size of a new single-family home, on a one-year moving average basis, trended lower to 2,366 square feet, while the median size is at 2,150 square feet. While slightly improving pricing, these homes may also offer considerably lower maintenance costs and utility bills - numbers you may want to share when showing smaller listings.2
Holiday Weekend Driving Tips
If you're traveling to spend Thanksgiving with family and/or friends, a lengthy drive may be required. Here are some tips from AAA that may help you avoid sitting for hours in traffic when it's time to pack up some leftovers and head home.
Leaving Friday? Try to wait until the Black Friday shoppers have already reached their destinations. If you're able to wait until lunchtime or early afternoon to leave, you'll probably avoid the worst of the traffic. However, if you're waiting until Saturday afternoon to depart, you'll be running into a lot of people doing the same from 4:00 p.m. to 8:00 p.m. It's best to leave prior to 1:00 pm on Saturday.
The Monday after Thanksgiving may actually be the worst for travel, as holiday travelers will be joined by commuters headed to the office. Leaving very early in the morning, or waiting until the afternoon rush is over, may be less stressful.
It's also a good idea to check your phone's map and/or traffic app to see if any alternate routes are available.3
Tired of Twitter? Go for Bluesky.
One reason for Bluesky's popularity is that it offers a variety of customization features. You can modify pretty much everything. In addition, you can locate your existing X connections and add them to your Bluesky account with apps like SkyBridge.
Once you publish a friendly introduction, you can add these to your listings posts.
- Share recent experiences, insights, or looks into your daily life.
- Discuss the latest real estate happenings within your territory.
- Engage your followers by asking for their opinions or conducting polls.
Sources: 1socialmediatoday.com, 2eyeonhousing.org, 3mentalfloss.com, 4buffer.com
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