Create More Sales Opportunities from Every Listing
Did you know that you can mine additional sales opportunities from each of your listings?
Here are five ways to develop qualified leads after you've put up your FOR SALE sign and posted the listing in the MLS (Multi Listing Service).
- Think of open houses as lead generators.
Some agents think open houses are a chore. But they're actually a great way to meet the neighbors, pick up leads, and set listing/showing appointments.
- Get referrals and future business from neighbors.
By meeting the neighbors in your listing's subdivision, you can easily generate future listings.
- Use our platform to prepare integrated flyers.
Ask me about assisting you with preparing flyers with our integrated product pricing. This helps bring interested visitors closer to qualifying for financing.
- Be proactive.
Where there is one sign, two to three more will probably appear in the next months. Be the first to contact these potential listings by starting the process early.
- Stay in contact.
80% of prospects convert after the fifth contact. Create memorable ways to contact prospects via a follow-up campaign. This can include providing valuable information about their local market.1
Website Design Mistakes to Avoid
Don't let real estate website design mistakes interfere with your digital presence. You can eliminate errors by avoiding these three and knowing how to fix them:
1. Your Website Isn't Mobile-Friendly
Nearly 70% of internet content nationwide is viewed on mobile devices. But many real estate websites are still designed solely for desktop computers. That means you need to choose a website designer who uses templates that work equally well within both formats.
2. Your Website Isn't ADA Accessible
It's vital to use the Americans with Disabilities Act (ADA) font types and sizes, color palettes, and more. Otherwise, it could set you up for legal problems. Review the Justice Department's ADA requirements to make sure your website is compliant.
3. Your Design Strategy Doesn't Include Landing Pages
A landing page is where your ads direct prospects, so you can begin to convert them into leads. Be sure your visitors are encouraged to enter their contact details when looking at your landing page without having to search for this function. Ideally, this will be a single page with your current listings.2
The Hottest Kitchen Design Trends for 2023
With updated kitchens topping the "gotta have" list for many buyers, here are this year's five hottest kitchen design trends to watch:
1. Smart Technology
The integration of smart technology is expected to expand. As homebuyers opted for more space and high-tech, germ-free living during COVID, companies expanded their intelligent offerings to meet demand. These include voice-activated appliances and touchless smart faucets.
2. Butler's Pantries
Butler's pantries, often concealed by a sliding wall panel, are becoming popular because they add more storage and food prep space. They're also useful for hidden beverages or coffee bars.
3. Slab Backsplashes
While tile backsplashes have been popular in recent years, they're now being replaced with slab backsplashes. These are made from one large piece of continuous material like marble and are getting a lot of attention.
4. Islands for Dining
Double kitchen islands are ideal for entertaining, and buyers will increasingly be looking for them. Vintage tables are also being used to reimagine the traditional island.
5. Warm and Organic Components
While white will never go entirely out of style, colors like blues and greens give a warm earthy feel to kitchens and cabinetry that's expected to be popular this year.3
Artificial Intelligence Takes Center Stage
ChatGPT has literally taken center stage since being released late last year.
This AI-powered chatbot's boundless talents include the ability to initiate and respond to messages and questions instantly with human-like language.
Experts are already comparing it to the introduction of the personal computer and the advent of the internet in terms of its impact on society.
However, it's already being used to deceive a few buyers and sellers, making them potentially vulnerable to identity theft and fraud. That's because scammers can use ChatGPT to create text, email, and instant message scam communications with almost no effort. Make sure to inform your clients about the potential dangers and educate yourself on ChatGPT's uses.4
Unlock Luxury Real Estate's Possibilities in the Metaverse
More people are spending their time shopping in the metaverse, and luxury real estate is no exception.
Experts predict that the metaverse's housing market could soon surpass one billion dollars, unlocking endless potential in the virtual world. This means more opportunities for metaverse-savvy agents to increase their reach, sales, and exposure.
These purchases are made with cryptocurrency and represented by a non-fungible token that provides the coordinates of a home. This is similar to how parcels identify properties in the real world. Whether it's on a blockchain or a city block, this new ground has limitless possibilities. Taking the time to become familiar with this type of purchase – and to learn how to spot a possible scam – could help you realize luxury real estate's potential in the metaverse.5
Sources: 1rismedia.com, 2theclose.com, 3realtytimes.com, 4theamericangenius.com, 5inman.com
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