How To Write Harder-Working Prospect Emails
Chances are you regularly send emails to your database of prospects. However, some agents unwittingly make the same messaging mistakes, which means fewer responses. Here are the types of content that should go into these emails, together with what to avoid.
DO talk like yourself when writing content. Avoid being formal. Don't worry about perfect grammar; instead, pretend that the recipient is sitting across from you in a cafe and has just asked you a question you're hearing a lot this year.
DON'T push your listings or services. It may seem sensible, but prospects don't want to read about how talented you are, or how you want their business. Don't be that agent. Instead, decide what's truly newsworthy and pertinent to your area.
DO take the time to segment your database. First-time buyers have different needs than homeowners shopping for a vacation home, so sending an identical message to both doesn't have much chance of success.
DON'T write a novel. While you need to make your point, see how quickly you can get there. People want to hear the good news (or as good as you can make it!) sooner than later.
After you've finished your email, review it for the elements of good writing. Make sure you inform and entertain your readers while convincing them to act. Buying and selling real estate is serious business, but this doesn't mean you have to stick to outdated formats.1
Create Killer Infographics with PowerPoint
Visual content is popular for several reasons, including its ability to simplify complex business practices in an attractive manner. Chances are, someone in your office has one or more infographics displayed on their wall or bulletin board.
If you're already familiar with Microsoft® PowerPoint, you're ready to create some snazzy social infographics with these downloadable templates. These enable you to create a flow chart, compare two types of properties, or create real estate transaction timelines in minutes.
Before you begin, decide what sort of data you'll use. Ideally, an infographic should accomplish one or more of these:
- Simplify complicated topics and processes
- Highlight research or survey results
- Condense long-form content, like blog posts or property data
- Analyze and compare different products
New Ideas for LinkedIn Posts
LinkedIn is a place where professional content matters. While you'll see self-promotional content there sometimes, there are much better strategies—like these.
Go interactive. Encourage your readers to interact with you by posting a poll, sharing hiring opportunities, or uploading an interactive PDF. Otherwise, they'll just keep scrolling.
Share some relevant data. Engage others with research, case studies, and surveys that are relevant to your brand. Informative articles perform much better than fluff.
Get personal. This doesn't mean connecting your life's milestones to your business. Instead, consider what you can reveal about yourself and how it connects to the bigger picture. For example, you might talk about a certain cause and why it matters to you.
Ask questions. Inviting your readers to supply their input on a certain topic or inviting them to share their thoughts can generate some interesting business conversations. In turn, this can encourage more people to follow your content.3
Avian Redlining Fails in Europe, Scotland
Avian experts alike have recently reported seeing resourceful crows and magpies remove bird-deterring spikes from buildings and use them to construct nests. First spotted in the Netherlands and Belgium, another anti-bird spike nest was recently discovered in Scotland.
A biologist at the Netherlands' Naturalis Biodiversity Center said: "Even for me as a nest researcher, these are the craziest bird nests I've ever seen."
While the anti-bird-spikes made a sturdy construction material for nest-building, some have noticed that the birds put most of the spikes on the roof of their nest to keep predators out.
Birds classified as corvids include crows, blue jays, magpies and ravens, certainly aren't bird brains...they're some of the smartest. For example, crows have been taught to pick up and deposit trash in a collection bin in exchange for food rewards.4
Which Cities are Buyers Headed to This Year?
Data for the first quarter of 2023 found that more people are relocating from high-cost cities to the South and Southwest, with 25% of property search queries outside the buyer's current location. The most popular destination may surprise you.
While states like Arizona, Georgia and Texas have been attracting more than their share of relocating businesses and homebuyers, this year's most popular destination was Las Vegas, Nevada. Phoenix, Arizona came in second, with Tampa and Orlando, Florida next in line.
While property costs are encouraging many to move, they aren't the sole factor. For example, the fifth most popular destination was Sacramento, California, where the cost of living is only around 18% cheaper than Los Angeles, and over 23% higher than Houston.
Rounding out the top ten relocation destinations:
6. North Port-Sarasota, Florida
7. Cape Coral, Florida
8. Dallas, Texas
9. Miami, Florida
10. Houston, Texas
The largest numbers of potential out-of-town homebuyers were from Los Angeles, Seattle, New York or Chicago. However, San Francisco is looking half-empty these days, as it was the city that saw the most departures.5
Sources: 1lightersideofrealesate.com, 2blog.hubspot.com;, 3blog.hootsuite.com, 4theguardian.com, 5cnbc.com
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