Marketing To Boomers: Why You Should and How to Do It Many agents are convinced they should concentrate their marketing skills to Millennials and Gen X prospects while overlooking Boomers in the 59 to 77 age group. While Boomers are sometimes blamed for the current...
Don't Diss Direct MailIt's easy to overlook the value of a mailed direct marketing campaign in a world of emails and TikTok. However, it's more valuable than ever. Here are some reasons why.Higher Response Rates. Direct mail has always been a leader in response rates,...
Why The Most Successful Agents are BloggersSince most potential clients go online to find the right agent, it's crucial that your online presence draws more of them in. This means, in addition to your social media and listings, you need to add regular blogging to your...
Springtime Buyers More Active Than UsualEven with some areas short of inventory, this spring's home buyers have still been active to a surprising degree. While property showings declined about 10% in May of this year, this was no surprise for seasoned agents. This was...
How To Write Harder-Working Prospect Emails Chances are you regularly send emails to your database of prospects. However, some agents unwittingly make the same messaging mistakes, which means fewer responses. Here are the types of content that should go into...
How to Guide Clients Past Negative NewThe national media continues to crank out depressing real estate headlines, harping about rising mortgage rates and lack of homes for sale. But not all of the bad news applies across the board, or to every area. Here's some data...
Average Property Prices Reach New HighData released last week found that average home values recently surpassed the $350,000 mark for the first time ever, inching up 1.4% from May to June 2023. However, buyers haven't thrown in the towel, even though many would-be...
Help Your Clients Avoid Buyer's RegretBuyer clients are thrilled when they're moved into the new home you helped them buy. But not all homeowners feel this way a few months later for one reason or another. Buyer's remorse is real, and while you may not be able to...
Purchase Mortgage Applications Rose in JuneJune remained a popular month for buyers, even with higher interest rates. Mortgage applications increased for three weeks in a row, reflecting increased buyer activity.The Mortgage Bankers Association's Market Composite...
Existing Home Sales, Inventory on the Rise (Barely)Waiting for a rise in home sales numbers? The National Association of Realtors® (NAR) reported that existing home sales inched up in May by 0.2%, to a seasonally adjusted annual rate of 4.3 million units. This figure...
Recent Comments