Market News December 27

Market Updates

Join Me in Celebrating the Season


Although our methods of remembering the December holidays have evolved beyond the traditional Christmas tree, the hopes and dreams we share still ring true. May you, your family and your loved ones enjoy a holiday filled with togetherness, peace and celebrations.

Prepare For a New Sales Game for 2025


Whether this year's been lucrative or not, it's well-worth taking some time to prepare for the new year. Here are some tips and strategies to consider.

  1. Conduct an in-house marketing review. Ideally, you'll be able to calculate (or remember) what worked the best for you, so you can use the same approach next year.
  2. Simplify your processes. If you've seen negotiations get bogged down or potential buyers lose interest, the solution may be as easy as simplifying how you handle these challenges.
  3. Invest in technology and tools. In addition to an easy-to-use CRM, I can provide marketing materials with details of your listings. Ask me for more information.
  4. Lead your own cheer session. If you're part of a team of agents, find a fun way to encourage cooperation, learn new skills, and increase accountability.
These steps can help you design an updated sales plan for 2025. Remember...I can assist you with joint marketing materials that feature both of us, plus your listings.1

Boomers Flood into Cities with Climate Risks


While younger buyers are considering the possibility of environmental risks when deciding where to live, few retirees share their concerns.

Recent analysis of 2023 property sales found that over one-third of home purchases made by people aged 65 and older last year occurred in areas with significant heat risk. Younger borrowers under 35 tended to be wary of areas such as Florida and Arizona.

The trend extends beyond severe heat risk, though.

  • Nearly 13.3% of home purchases by people 65+ were in counties with high flood risk, compared to 9.8% of purchases by younger buyers.
  • 3.7% of older buyers' purchases were in high fire-risk areas, compared to just 2.6% for those under 35.
A Miami agent commented that retirees' decisions to move to coastal Florida was fueled by their preference for waterfront views and sunny weather, even when inland alternatives were more economical and less prone to flooding and hurricanes.2

Serve Some Grinch-i-licious Punch


This recipe for Grinch Christmas Punch is non-alcoholic so you can serve it at family gatherings as well as office events. It only has four ingredients, so it's as simple as it's fun.

Get Ready for the New Year with a New Calendar App

If you've been struggling with a calendar app that doesn't play well with your cell phone or computer system, it's a good time to find a smarter fix. Here are three highly-rated calendar apps to consider.

Google Calendar is popular as it offers seamless integration with most other calendar services. You can use it free if you have a Google account, or pay a monthly fee with Business Starter for Google Workspace.

Calendar is popular for scheduling team and external appointments, as it combines calendar and meeting schedule functionality. You can try it for free as a Chrome browser extension, iPhone or Android app, or pay a subscription fee for the Standard or Pro version.

Fantastical offers an especially attractive design, full screen views and some powerful features, including the ability to upload files and images from Fantastical to your iCloud, Google or Exchange events.3

Sources: 1inc.com, 2nationalmortgageprofessional.com, 3zapier.com